Tradax co-founder Adam Hoyle headed up a major UK tenders team for nearly fifteen years before he joined forces with Tradax Technical Director Andrew Morgan to realise their vision for TenderEyes.

Our solutions combine proven, effective software based on the seven core competencies required for successful tendering with a tailored approach to implementation which truly optimises our customers’ approaches to competitive tendering.

Our software addresses such a critical business process so directly linked to revenue generation, meaning we can demonstrate clear and rapid return on investment to our customers and be confident that we are delivering real business value in nearly 30 countries across the globe.



For the last 25 years Andrew and I have worked all over the UK, and overseas, often for extended periods of time, and have seen lots of great places, capital cities, different cultures, and stayed in accommodation ranging from small rural B&Bs to grand hotels in Saudi Arabia. I have never moved though from my hometown of Abergavenny, and have always seen it as a great place to come home to. We are really spoilt here for beautiful scenery, walks, cycle routes, fishing, fine dining and of course great family and friends. 

It was an easy choice to base the business here as Andrew and I wanted to simply walk to work after so much national and international travel. It seems strange sometimes telling people our software business that serves 100s of users in over 30 countries is based here in Abergavenny and not Shoreditch or a new technology park, but as with many business decisions, the choice is often personal!

Our favourite things to do in Abergavenny



TenderEyes delivers the digital tools you need to submit competitive, compelling and successful tenders to drive your business growth, supporting large multi-functional tender teams in excess of 200 users over 30 countries.

TenderEyes is ideal for large organisations with dedicated tender teams, often spread over multiple countries or regions. Built to guide the pursuit teams through the seven core competencies fundamental to successful tendering, our software supports users through a systematic approach to tender creation and management.

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